Program GUSTAV- React with Impact

Networking, advice and resilience for Social Businesses

Social Businesses develop innovations that contribute to solving the current challenges of our time. They use economic success to achieve social impact. In times of crisis, they can be particularly hard hit by falling demand, shrinking markets and a lack of support.

In order to effectively spread socially innovative business models, there are needed long-term sustainable corporate strategies and practical implementation plans. Social Businesses must also secure patents or pay attention to whether third-party trademark or patent rights exist.

Fit for future

The GUSTAV Project offers free advice for Social Businesses in Lower Saxony and Northern Germany until December 2023. The program is financed by the German Ministry of Economic Affairs and Climate Action. The cooperation partners Ursula Heimann & Partner UG and EZN Erfinderzentrum Norddeutschland GmbH conduct workshops and individual consultations, network events for participants and support them in strengthening their profitability, corporate strategy and crisis resilience.

Contact: Dr. Ursula Heimann,

GUSTAV is being financed by

Our Team

Ursula Heimann & Partner and Erfinderzentrum Norddeutschland (EZN)

Networking in a historic tram

Be there and get to know motivated startups. What is happening with the implementation of the UN's 17 sustainability goals? Ask questions, offer support, and expand your network while riding a vintage tram.

This event is aimed at startups that act and think with a focus on the common good and actors from the areas of funding, support and financing (VC) who are enthusiastic about social entrepreneurship. Anyone from the startup ecosystem can take part.

Write an email to register:

When: October 17th, 2023, 2:30 to 5:00 pm

Where: Hannover

Next Workshops

Sustainability Checkup

Please register here.

October 10, 2023: 10:00 a.m. - 12:00 p.m., online

November 8, 2023: At the Technologiepark Braunschweig, 14:00 – 16:00 pm

Is your social business economically, ecologically and socially sustainable? Analyze central aspects with our sustainability checkup and identify initial options for action to strengthen your company and secure your impact.


Innovtion and Market

Please register here

October 12, 2023: 1:30 – 3:30 p.m., online

November 2, 2023: 1:30 – 3:30 p.m., online

November 14, 2023: 10:00 a.m. – 12:00 p.m., online

Which technical and social innovations do you use in your social business? Do you know possible patent and trademark requirements? Which own developments and inventions do you use? Do you know how to get patents and trademark protection for them?

And how can you get to know your customers better and offer your products and services to the market in an economically sustainable way? You will receive information and options for action in our workshop.

References (selection)

Fachkräftemangel vermeiden

Skilled Workers

The Task

How can companies, which are focused on the common good, find and retain well trained collaborators?

The Implementation

During the workshops or in individual assessment sessions we conduct an exploration of the topic and its priorities for each company, and guide them to find first strategic options and solutions. We connect them with partner organizations, that con give specific support.

Zukunftsfähige Strategie

Economic Success

The Task

What kind of strategic solutions are necessary to strengthen social businesses?

The Implementation

Through workshops or individual assessment we guide the companies to identify and prioritize opportunities for areas of improvement and develop first options of strategic action

Innovationen nutzen


The Task

Which kind of social or technical innovations do social businesses use and what role does patent law play for then?

The Implementation

Through workshops or individual assessment we guide the companies to identify opportunities of innovation and bring in information on protection through patental law